Thursday, September 27, 2007

Seattle Seahawks and Jones Soda Introduce Mmmm, Sweat and Dirt Beverages

I just received a slightly bizarre press release. Enjoy.

SEATTLE--(BUSINESS WIRE)--Jones Soda Co. (the “Company” or “Jones Soda” or “Jones”) (NASDAQ:JSDA) (TSX VENTURE:JSD), announces today its limited edition Seahawks Collector Pack of five new football-inspired flavors which includes: Dirt Soda, Sports Cream Soda, Perspiration Soda, Natural Field Turf Soda, and Sweet Victory Soda.

“Throughout their career, the average NFL player will spend 2 years of their life in the gym, eat 3 pounds of dirt and perspire 10,000 gallons of sweat. These players must withstand incredibly tough conditions to be ready for every game, which is why we thought we’d bring the fans the full experience in a bottle,” says Peter van Stolk, President & C.E.O. “Now, you can enjoy all the sweat and dirt an NFL player experiences, along with the ultimate taste of Sweet Victory.”

The limited edition Seahawks Collector Pack will be available in select stores through the Jones Soda distributor network the week of September 30th. Each pack will retail at $19.99.

“This is certainly unique in the NFL,” said Seahawks CEO Tod Leiweke. “The flavors are distinct and pay tribute to the hard work and determination of our players.”

The Seahawks Collector Pack will also be available for pre-sale beginning on Thursday, September 27th at 8 a.m. (PST) on The pack will only be available in limited quantities, and on a first come, first served basis.

Wow. Part of me is thinking, "wow, cool. Gonna get me some for my Seahawks memorabilia collection."

Then part of me is just thinking, "ewwwww."

Talk about fearless marketing. That's pretty cool, anyway.

On second thought, think of all the sodas they could have produced:

Jock Strap Juice... Cleat-Taurus Cola... Tea Bag Tea... 49er Fudge Soda... Leinart Lube... Alexander's Holy Water... Tobeck's Infection... Tatu Poo... Long Snap Ale... Bad Call Brew... Gray's Anatomy Fluid... Knox Flavored Gelatin... Efren Herrera's Fake Daquiris...

I could do this all day, but I have work to do. It's your turn.

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